Betahaus

I was fortunate enough to have the opportunity to work in Barcelona this past summer with NexGen. Over 6 weeks, I was placed with two startup companies to complete projects that addressed essential communication strategies for each; first Betahaus, and second Las Jellys.

I worked with Betahaus, the WeWork of Barcelona, to create an emotive story based on how culturally diverse their clients are, and what it means to bring their differences together and celebrate. From there they wished to intertwine their members more into the Gracia neighborhood, hoping to create more of a community. We planned a hypothetical art showing with a local artist that would include food and drink from nearby restaurants, highlighting different cultural cuisines. As of August, they are set to hold the event in late 2023.